Reverb: The Official UTF Blog

This is why I love Nine Inch Nails’ Trent Reznor. This is a quote from an interview he did with the Herald Sun in Australia:

Well, in Brisbane I end up meeting and greeting some record label people, who are pleasant enough, and one of them is a sales guy, so I say “Why is this the case?” He goes “Because your packaging is a lot more expensive”. I know how much the packaging costs — it costs me, not them, it costs me 83 cents more to have a CD with the colour-changing ink on it. I’m taking the hit on that, not them. So I said “Well, it doesn’t cost $10 more”. “Ah, well, you’re right, it doesn’t. Basically it’s because we know you’ve got a core audience that’s gonna buy whatever we put out, so we can charge more for that. It’s the pop stuff we have to discount to get people to buy it. True fans will pay whatever.”

Read the rest of the article at the Herald Sun. It’s an interesting read that’s basically in agreement with how I feel about major record labels and why I’m in favor of musicians being independent.